The Living Beauty Code

We want you to have a healthy, happy relationship with beauty.

The products and brands we carry work. And that’s our key criteria.

Ask us why we choose any of our brands and we’ll tell you a story—there is true purpose behind every single one.

We’re here to guide you on your beauty journey — and we have the tools and experience to do it.

As professionals working with professionals, you can consider us your trustworthy, knowledgeable and reliable partner.

We have an insatiable curiosity.

Beauty is ever evolving and we’re constantly geeking out over industry newness and bringing our favourites to you.

Every single product and brand we stock, we stock for a reason.

There’s nothing mid on our shelves. Of course, not every product is meant to be used by every person, that’s why we’re here to find the right ones for you.

And on that note: We’re inclusive and support and encourage individualism.

Personalization guides us and lies at the heart of Living Beauty. We love the fact that everyone’s beauty needs and wants are unique to them!

Each and every one of our brands has a story.

Our products exist for a reason: they are always useful and effective. Sometimes, they’re cool and buzzworthy, but being on trend has never been our top priority.

We choose the best of the best.

That means the most effective products, the most practical skincare or beauty routine for you and the most highly-skilled and educated professionals to guide you on your journey.

Meet Our Founder Mariam White

After 10 years of overseeing a medical skincare company where she introduced industry leaders like Biologique Recherche and EltaMD to Canadians, Mariam founded Living Beauty Inc. in 2015 to deepen her connection to all of the curious, intelligent and passionate beauty lovers across the country. With a newly launched e-commerce site and a presence in the top spas and salons over Canada, Mariam is making her vision of beauty as an uplifting and caring place even more accessible.

We believe in beauty that’s ever-evolving, but there are things that remain the same:

to feel and look our best because it gives us confidence to face the world.