Sidia

Sidia handcrafts luxuriously decadent body care and intoxicating scents intended to evoke a feeling of ease and liberation. Their evocative scent worlds are dreamed up to create an aromatic, full-bodied, sensorial experience in your personal oasis. Founded by the Toronto-based creative visionary Erin Kleinberg, who also started style website The Coveteur way back when, Sidia is an homage to Erin’s late grandmother, a resilient woman with impeccable taste and a strong intuition, and a celebration of all the matriarchs who have taught us the ways. Sidia represents a feeling and a mood that’s irreverent while rooted in tradition, nostalgic yet future-focused.